Formel Skin

Premium Brand for Clinical Grade Skincare

Project Lead · Repositioning · Brand Refresh

I Led the strategic and creative brand refresh of Formel Skin, transforming the company from a niche digital dermatology provider into a modern, dermatologist-led skincare brand. The project included a new brand positioning, messaging framework, visual identity, packaging system, website, social media concept and retail store experience. The refreshed brand expands Formel Skin beyond skin conditions, making it relevant for a broader skincare audience while strengthening its medical credibility through a distinctive and consistent brand experience.

Timeline: April 2025 to July 2026